SG: "What do you think of Anderson's idea of the future?"
GC: "It's horrifying."
SG: "Possible?"
GC: "I really hope not."
SG: "Desireable?"
GC: "No."
M.T. Anderson has really hit on something that is (to me) quite frightening...the corporate manipulation of the collective American mind. (I won't talk about the Borg again, but I'm pretty sure they're relevant here). I didn't realize until I had kids how powerful advertising can be. My family, in general, watches a fair amount of television, and my kids can recite certain ads (that I don't even notice) verbatim. If you do watch TV, you are likely to notice the following patterns in advertising...
- Commercials during women's shows = tampons, birth control, department/bargain stores, shoes, debt management.
- Commercials during men's shows = Viagra, Cialis, beer, pickup trucks, debt management.
- Commercials during kid's shows = toys, minivans, debt management.
Wait a minute, why minivan and debt management commercials on shows whose target audience is children? My son says, "Those are for the moms that might be watching." To a certain extent, he's right, but I also think it might be because advertisers know that kids wield tremendous marketing power. Just because the feed is, as Amy so aptly phrased it in her post, "less...physically invasive", does not mean it's not there already.
For those of us who shop online, use e-mail, or surf the Internet, our online feeds can be more individually tailored. I recently got an e-mail (in my gmail account) that a classmate was following me on Twitter. When I opened the e-mail, this sponsored link appeared at the top of my inbox: "How Twitter Can Help at Work" from the NYT. If I had not been reading "Feed," I probably wouldn't have given this a second thought. Since I was reading "Feed," I felt a shudder at the insidious nature of online tracking. Could this be a coincidence? Maybe. I am not generally a conspiracy theorist, but it does make me pause and wonder who has access to all this information about me? And what might they be using it for?
I recently saw this "real" bionic woman on 20/20 (or Primetime), and it made me wonder if having a feed implant is really that far off. I hope so. I can always delete my cookies, turn off my computer, and read a book instead of watching tv. I like to believe that having my own thoughts (and keeping them private) is something that will always be an option for me and my family. Also, I can't imagine anything more disgusting than a filet mignon farm.
That's it for now. The ShamWow guy is on, and my family wants me to watch...